nobrainer™ helped FACTS Management Company (a Nelnet company) achieve record sales and saved them 35% on direct mail costs.

The Challenge: FACTS Management Company offers six different product lines sold by fourteen different sales executives. The sales executives each want to do their own marketing, resulting in over 80 different possible variations! Plus, quantities for each mailing are often as low as 60-150 pieces.

Before nobrainer™: Using conventional printing methods to produce small quantities of all of these different marketing materials was cost prohibitive. Instead, most of their marketing was produced in-house with laser printed letters and envelopes. Actual costs were high, but not always obvious. They were spending a lot on ink and toner cartridges and their internal effort was using a significant amount of administrative resources.

After nobrainer™: In 2006, nobrainer™ created full-color marketing concepts for FACTS Management's different product lines. We also created 14 different branding images for the individual sales executives. Now, whenever they need to do a mailing, they simply:

• select a marketing concept
• write their message
• send nobrainer™ their mailing list

We take the list and create custom marketing postcards for each recipient. Individualized Content™ allows us to address recipients by name and print different creative relative to the audience. In the example below, we print different images for male and female recipients. On the back, we print the sales executive's message and include specific content about the recipients throughout the message. We also print the sales executive's branding image, signature and mailing address. We do all of this in a single print run within 24 hours.

The Results: Our marketing concepts combined with Individualized Content™ helped FACTS Management strengthen their client relationships and expand their market penetration. In fact, 2006 was a record sales year for FACTS! They attribute that success to using nobrainer™. Not only that, nobrainer™ helped them reduce their direct mail costs significantly: they saved 35%!