BMW of Lincoln achieved better results using our program for auto dealers than with newspaper, radio and TV.

Our relationship with BMW began with a promotion for the Susan G. Komen Ultimate Drive^® in Lincoln, Nebraska. Attendance was outstanding! The event's success convinced the General Manager at BMW of Lincoln to use nobrainer™ for other promotions. He got "the best results he had ever experienced with direct mail." In fact, the results were better than newspaper, radio and TV. His success did not go unnoticed. Once word spread other BMW Centers began using nobrainer™ in their marketing activities. Over 50 BMW centers across the country are nobrainer™ clients .

The Program: We work with BMW of North America to create monthly mailings that highlight its current specials and convert its print advertising into direct mail. Then we send samples to dealers complete with their own individual branding. All they have to do is place an order and send us their mailing list. If they don't have a list, we can provide one to them. Some of the programs are:

• New Car Sales
• Certified Preowned Car Sales
• Maintenance and Service
• After Sale Accessories
• New Product Events
• Susan G. Komen Ultimate Drive^®

True One-to-One Marketing: Individualized Content™ allows BMW dealers to communicate on a more personal and direct level than any other type of advertising. The card below is used by dealers for marketing to known owners of all types of different cars. Dealers purchase a list of prospects in their area. We use that information on the front of the card to:

• vary the brand and logo on the first mug
• print maintenance fees for that brand
• place the recipient's name on the BMW mug
• recommend a comparable BMW model
• print the dealer's name and phone number

On the back of the card, we give more information on the recommended BMW model:

• vary the lease information based on which model BMW is shown
• print a picture of that particular model
• personalize the license plate to the recipient
• print the dealer name, phone number, store hours and web address

nobrainer™ makes it possible for BMW dealers all over the country to use the same card for thousands of recipients with all kinds of different car models, yet every card is unique and can be printed and mailed at the same time.